CASE STUDIES IN "SUCCESS": CMS, Inc.'s desire to build relationships that endure time has propelled us to create innovative direct marketing/tele-strategies for our clients. Here are some of the successes that have come from these programs. OUTBOUND TELEMARKETING CASE STUDY: CMS, Inc. provided the strategy and the execution, (Kansas City Agency), on a multimedia direct marketing/awareness campaign.  CMS, Inc. created and tied in an outbound lead generation call program to a direct mail campaign.  We not only had a very successful campaign in the way of leads, but CMS, Inc. and the K.C. Agency won a K.C. DMA award.  The team also received a front page write-up in THE DMA NEWS.  CMS, Inc.'s telephone lead generation efforts netted 37 of the 53 total leads and our cost per lead was right at $300 dollars compared to the $4,500 dollar cost associated with the direct mail portion of the campaign.  Each lead for the Agency's client was worth one million or more in revenue.      INBOUND TELEMARKETING CASE STUDY: Rentway, one of the nation's largest rental retail chains (over 2000 stores), requested that CMS create an inbound program to capture interested parties' names and addresses from calls generated by television, radio and direct mail. CMS, Inc. created a "reverse lead generation" program that, to date, has captured over 92,000 leads. These leads provide the following information: name, address, radius to the store, past history, e-mail address and more.  The captured information assisted the rental chain in closing more leads due to having a solid picture of their respective prospects.      INBOUND LEAD GENERATION CARSTAR, the nations largest collision chain, requested the creation of a 24/7/365 inbound service that delivers roadside assistance to their prospects as well as a dealer locate component for all 250 stores. Since 2003, CMS's call center channels have added over five million dollars in measurable revenue to CARSTAR via their programs.